Keywords, SEO keywords, or focus keywords are words and phrases that describe the content on your page. Keywords are the search term that you want to rank for with a certain page. They make it possible for people to find a site via search engines.
Keywords are important for Google and SEO professionals because they give a fair idea about who people are and what they want, allowing businesses to meet their needs.
Any incoming links to a website or web page are known as backlinks. When one website links to another, it means the content is noteworthy. Thus, search engines like Google use backlink as a ranking signal. High-quality backlinks help the web pages to rank up and have better visibility on the search engines.
SERP or search engine result page is the list of results obtained when a user searches for something online using a search engine, such as Google. SERPs may look different for each query, however, Google’s search results are made up of the following components:
- Sponsored Results and Ads
- Organic Search Results
- Related Searches
Googlebot is the web crawler software used by Google as a search bot to index a webpage. There are two types of Googlebot crawlers:
- a desktop crawler
- a mobile crawler
robots.txt is a text file that instructs web robots (search engine robots) about how to crawl pages on their website. It is used to manage crawler traffic to the website.
6. Tools Used In SEO
Google Search Console, Neil Patel SEO Analyzer, Google Keyword Planner, SEMrush, Longtail PRO, Screaming Frog, DeepCrawl, Woorank, Ahrefs, Open Site Explorer, etc.
7. Difference Between Do-follow And No-follow Link
Do-follow links allow the search engines to follow them and reach a website. They act as backlinks that are counted by search engines and help in enhancing the ranking of a site. By default all the hyperlinks are dofollow.
A no-follow link tells search engines to ignore a link. It does not pass any value from one site to another. Usually, it does influence the ranking or visibility in the search engine index. A no-follow link contains a rel=”nofollow” attribute in its HTML code.